Imagine stepping into a new place and instantly feeling like you belong. That's exactly what happened to UK chef Sam Moody when he moved to the Midlands in Ireland. But here's where it gets intriguing: could this region, often overlooked, be the next big destination for both personal and professional growth? Let's dive in.
In 2017, Sam and his wife Emily made the bold decision to relocate to the Midlands, drawn by the opportunity for him to become head chef at Ballyfin Demesne. Freshly married and eager for an adventure, they embraced the change. Fast forward to today, and Sam now runs Bramley restaurant in Abbeyleix, Co Laois, alongside Emily. With a background in Michelin-starred kitchens—and a star of his own—Sam’s journey is nothing short of inspiring.
The Midlands, home to over 320,000 people, is one of Ireland’s fastest-growing and youngest regions, with 50% of its population under 35. And this is the part most people miss: it’s not just about the numbers. Sam highlights the warmth of the community, saying, 'From the minute we arrived, we felt welcome and part of something special.' Coming from south London and having lived across the UK, he found the Midlands’ strong sense of community reminiscent of his time in southwest England, making the transition feel like coming home.
Life has flourished for the couple since their move. They’ve welcomed three children, and Sam transitioned from Ballyfin Demesne to opening Bramley. He emphasizes the region’s unique balance: 'There’s space to be commercially successful while maintaining independence. We’re not tied down to 70 or 80-hour workweeks, which allows for a better work-life balance.' Controversially, some might argue that such a relaxed pace could hinder ambition, but Sam counters that it fosters creativity and sustainability in business.
The Midlands’ slower pace of life is a welcome change, though challenges like childcare exist. Yet, as Sam notes, 'Everybody’s in the same boat, and the community support makes it easier to find solutions.'* Would he recommend starting a business here? Absolutely. 'There’s so much opportunity—just look at the restaurants opening up. The momentum is undeniable,' he says.
Efforts are underway to spotlight the Midlands as a hub for living, working, and learning. Encompassing Laois, Offaly, Longford, and Westmeath, the region is buzzing with activity. Here’s a bold statement: could the Midlands become Ireland’s next innovation hotspot? 'Midlands Ireland' is leading the charge with a showcase in Athlone, bringing together businesses, educators, and innovators. Companies like Abbott Ireland, Ericsson, Mersus Technologies, and TAPiTAG will be in attendance, alongside local enterprise offices offering support for startups.
The event also highlights education and training opportunities, with institutions like the Technological University of the Shannon participating. Apprenticeship programs, upskilling initiatives, and STEM demos with Microsoft will be featured. Panel discussions will tackle topics from Just Transition to regenerative tourism, sparking conversations that could shape the region’s future.
But here’s the question: Is the Midlands’ growth sustainable, or is it a passing trend? Share your thoughts in the comments. With major events like Electric Picnic and the Ploughing Championships already calling it home, the Midlands is undeniably on the rise. Whether you’re a chef, entrepreneur, or simply seeking a change, this region might just be the adventure you’re looking for.
